🔥🔥 Don’t Miss Out on Our End of Autumn Sale. If you have any questions, feel free to click the bottom right corner to contact our customer service..

Concat us[email protected]
Shopping Cart

No products in the cart.

🔍
BS ISO 20671-1:2021

BS ISO 20671-1:2021

$142.49

Brand evaluation – Principles and fundamentals

Published By Publication Date Number of Pages
BSI 2021 24
PDF Format Searchable Printable Preview Now
Guaranteed Safe Checkout
Category:

If you have any questions, feel free to reach out to our online customer service team by clicking on the bottom right corner. We’re here to assist you 24/7.
Email:[email protected]

PDF Catalog

PDF Pages PDF Title
2 undefined
6 Foreword
7 Introduction
11 1 Scope
2 Normative references
3 Terms and definitions
12 4 Principles of conducting a brand evaluation
4.1 General principles
13 4.2 Transparency
4.3 Consistency
4.4 Objectivity
5 Brand evaluation fundamentals
5.1 General
5.2 Elements
5.2.1 General
14 5.2.2 Tangible elements
5.2.3 Quality elements
5.2.4 Innovation elements
5.2.5 Service elements
5.2.6 Intangible elements
5.3 Dimensions
5.3.1 ​Legal dimension
5.3.2 Customer/other stakeholder dimension
5.3.3 Market dimension
15 5.3.4 Economic and political environment dimension
5.3.5 Financial dimension
6 Brand evaluation considerations
6.1 Personnel
6.2 Practices and processes
6.3 Brand evaluation audit
6.4 Data sourcing
16 6.5 Brand evaluation results
17 Annex A (informative) Examples of indicators for elements and dimensions
22 Bibliography

Related products

BS ISO 20671-1:2021
$142.49